NEW JERSEY

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Region: Northeast Region

Capital City: Trenton

State Governor: Phil Murphy

Principal Cities: Newark, Jersey City, Paterson, Elizabeth, Lakewood, Edison, Woodbridge, Toms River, Hamilton

+49 152 3138 8178

Sonja Claas
sclaas@choosenj.com

Top 5 Reasons to choose New Jersey

1

Location

New Jersey is situated in the heart of the Northeast, providing businesses a unique advantage with close proximity to major markets such as New York City, Philadelphia and Washington, D.C., a region with a jaw-dropping $5.8 trillion in economic output.

Global Connectivity

New Jersey is home to the Port of New York and New Jersey – the busiest seaport and the largest maritime cargo center on the East Coast.
Newark Liberty International Airport, part of the busiest airport system in the United States for airport passengers; and the highest railroad density in the U.S., making delivery of goods and access to customers easy and efficient.

Diversity

A small state with a big heart, New Jersey welcomes all cultures with open arms. Just look at the Statue of Liberty – a symbol of freedom in New Jersey waters. NJ history is deeply rooted in immigration, creating a society that is diverse and dynamic. New Jersey stands out nationally with the second-highest number of foreign-born residents in the U.S..

Education & Workforce

New Jersey boasts one of the most highly skilled and educated workforces in the nation. The amount of New Jersey residents with a bachelor’s degree or higher is leaps and bounds above the national average – 44% compared to the United States’ 34%. With such a rich, diverse talent pool, NJ is an unmatched destination for businesses.

4

Infrastructure

In the world of business, time is money. And in New Jersey, we know how to move people and goods fast. A company located in NJ can reach one-third of the U.S. population and one-third of its economy in a single day’s drive. New Jersey hast the largest statewide mass transit system for trains and buses in the U.S..

State Demographics

9.25 % million
Population (2022)
# 1
Concentration of Scientists & Engineers
$ 825.9 billion
GDP (1Q2024)
# 1
Regional Airport System
2.9 %
US GDP (1Q2024)
# 1
Busiest Port on the East Coast
4.39 % million
Workforce (2024)
# 1
Safest State

Key Industries

Film, TV & Digital Media

Clean Energy

Food & Beverage

Financial Services

Technology

Life Sciences

Logistics

Advanced Manufacturing

What We Can Do To Help You - About Choose New Jersey

“Choose New Jersey” is the state’s leading non-profit business attraction organization. Choose New Jersey harnesses the collective power of NJ’s business, government, labor and academic sector to the state’s economy. We work globally, using our marketing expertise, concierge business development services, deep knowledge of the state and convening power, in collaboration with state government, to empower businesses, entrepreneurs, leaders and innovators to make New Jersey their home. 

The New Jersey Europe Center (NJEC) was established in 2018, following an economic mission led by Governor Phil Murphy, a former ambassador to Germany. Since its founding, the Center has become a cornerstone of Choose New Jersey’s efforts to attract European companies looking to thrive in the North American market. Based in Berlin, Germany, our mission is to bridge European innovation with New Jersey’s dynamic business landscape.

Market Intelligence
Site Selection Assistance
State Resources Information
Partner Introduction
Public Relations Support

Current News

Contact Information

New Jersey Media Center & News

Sonja Claas
Director,
New Jersey Europe Center 

Europe Center (NJEC)
Schumannstrasse 6
10117 Berlin, Germany

+49 152 3138 8178