Italian Leading Cured Meats company Veronesi to Establish First U.S. Operation in Virginia

September 2021 – Richmond, VAGovernor Ralph Northam today announced that Italy-based Veronesi Holding S.p.A., a leading manufacturer and producer of cured meats, will establish its first U.S. production operation. This investment in Rockingham County will create more than 150 new jobs over the next four years. The company plans to explore the possibility of working with smaller Virginia farms for its American production needs.  Located on 75.8 acres in the county’s Innovation Village, the new facility will be used to age, process, and package the company’s products for distribution, increasing its cured meat and charcuterie customer base in the U.S. market.

“We are pleased that Veronesi Holding S.p.A. chose Virginia, the home of nearly 900 internationally owned businesses, to grow in the U.S.,” said Governor Northam. “The Commonwealth’s sophisticated infrastructure and world-class transportation network are key assets that attract global businesses looking to expand into new markets. We welcome one of Europe’s leading food and beverage companies to Virginia and Rockingham County and look forward to its success in the Commonwealth.”

“This is a very ambitious project for us and it marks an important step for our company,” said Veronesi Holding S.p.A Chief Executive Officer Luigi Fasoli. “We want to start a new chapter in our history and establish in this country our first-ever production site for cured meats abroad, offering Americans all our expertise with the maximum freshness and quality. It is with great enthusiasm that we chose Virginia, where we found all the necessary ingredients to live our American dream.”

Veronesi Holding S.p.A is an Italian privately traded company headquartered in Verona, Italy with more than €3.1 billion in sales in 2020 and 9,000 employees. The company is among the top five Fast Moving Consumer Groups in Italy and is the largest vertically integrated poultry and hog producer in the country. Its products range from feed to fresh meats and cured meats. Veronesi has grown through its brands, AIA and Negroni, which are regarded as top names in the Italian agroindustry throughout Europe and across the globe. Negroni has been a leader in the premium delicatessen meats market for over a century.

The Virginia Economic Development Partnership worked with Rockingham County, the Shenandoah Valley Partnership, and the Port of Virginia to secure this project for Virginia. Based on the company’s planned investment of approximately $100 million and creation of more than 150 new jobs over the next four years, a $3.8 million grant from the Commonwealth’s Opportunity Fund was approved to assist Rockingham County with the project. Veronesi Holding is eligible to receive benefits from the Port of Virginia Economic and Infrastructure Development Zone Grant Program, as well as a Major Business Facility Job Tax Credit for new, full-time jobs created. Funding and services to support the company’s employee training activities will be provided through the Virginia Jobs Investment Program.

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