Maurizio Baldassari is an Italian luxury brand and independent family business founded in 1975, in the heart of Milan at Via Solferino, Brera. The brand is known for its 100% Made in Italy collections, representing a contemporary vision of Milanese elegance. It was founded by Maurizio Baldassari and now the two custodians of the brand are his sons, Renato and Roberto Baldassari.
The brand has a particular focus on producing the highest quality pieces in each seasonal collection, all “Made In Italy” through local makers, and often using exclusive fabrications from the finest mills. The Maurizio Baldassari style is the symbol of a mix between Italian elegance and a modern, personal, unique Milanese style, focused on effortless comfort. Mixing classic and casual, the brand is dedicated to using sustainable materials in its collections, where formalwear is combined with a more casual aesthetic.
Maurizio Baldassari USA, Inc. is excited to be establishing a permanent showroom in New York City. The business chose to be located in SoHo because it embodies the Brera Lifestyle, where the brand originated – artistic, cultural pulse, artisanal shops, and an allure of discovery.
The New York office will oversee all of the North American business, which will bring it much closer to its customers in the region and allow it to reach new partners. It will also be warehousing inventory in the USA for much faster delivery times to clients. Though the brand has been working with wholesale partners in North America for decades, it will be the first time that Maurizio Baldassari has its own independent showroom in the USA,
Marco Maiolo, Head of Sales North America for Maurizio Baldassari, said: “It’s an exciting time to be opening the showroom during a period of significant global growth for the Maurizio Baldassari brand. North America is the most important market for the business, so we expect this new showroom to allow us to improve our brand recognition here, to create a superior experience for our existing and new potential clients, and to deliver a more luxury-focused service aligned with our global headquarters in Milan, Italy”.
Photos: © Maurizio Baldassari SpA
More Posts
Weidmüller Group Bolsters U.S. Manufacturing with $16.4m Expansion in Virginia, adding over 100 jobs
