An Article provided by our CASE partner Prager Metis – Written by – Andrea Fantozzi, CPA
When European companies look at the United States, they see opportunity: market size, access to capital, innovation, and long-term growth potential.
What they often discover later, sometimes after costly detours, is that success in the U.S. depends far less on ambition and far more on execution.
This is where the partnership between Prager Metis and the Council of American States in Europe (CASE) becomes a decisive advantage for European companies navigating transatlantic expansion.
As the exclusive CPA and advisory partner of CASE, Prager Metis works alongside European businesses to deliver practical implementation expertise across borders, jurisdictions, and business cultures. Our focus is on helping companies understand not just how the U.S. system works in theory, but how to execute successfully in practice.
The Transatlantic Landscape: Opportunities Meet Reality
The concept of a transatlantic partnership between Europe and the United States is often discussed in strategic terms, but for companies on the ground, it translates into concrete opportunities and equally concrete challenges.
From a business perspective, three elements define today’s transatlantic landscape:
- Access to scale and diversification. For European companies, the U.S. offers immediate access to a large, diversified, and resilient market. Expansion into the U.S. is no longer only about growth; it is increasingly about diversification of revenue streams, supply chains, and customer bases.
- Structural and fiscal complexity. The opportunity to scale comes with structural complexity. The United States is not a single market but a system of federal and state-level frameworks that require careful planning, particularly from a fiscal and compliance perspective.
- Cultural and operational alignment. Even experienced European companies often underestimate the operational and managerial differences between Europe and the U.S. Decision-making speed, reporting expectations, and performance metrics can differ significantly.
- These dynamics define the real value of a transatlantic partnership: aligning strategy, structure, and execution across two distinct economic environments to drive sustainable growth.
From Theory to Reality: What “Entering the U.S.” Really Means - On paper, entering the U.S. market can appear straightforward. In reality, it rarely is.
- European companies quickly learn that success in the U.S. requires navigating multiple layers of complexity—particularly at the state level, where taxation, incentives, and compliance requirements often have a greater operational impact than federal rules.
- “The biggest misconception we see is the idea that once federal issues are understood, everything else becomes secondary,” explains Andrea Fantozzi of Prager Metis. “In practice, state-level decisions often shape costs, scalability, and operational flexibility much more than companies initially expect.”
- How Prager Metis Supports Transatlantic Execution
- Prager Metis is uniquely positioned to support European companies through our integrated transatlantic operating model.
…read more here https://case-usa.eu/wp-content/uploads/2021/12/cPragerMetis_How-European-Companies-Succeed-in-the-U.S.-Market-by-Andrea-Fantozzi.pdf
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